The Use of Business in Missions in Chiang Mai, Thailand

Business as mission (BAM) is an emerging term and a developing concept. There has been much fascination in both mission and business circles with the concept of strategically using business to accomplish missional purposes. Conferences and consultations have been held around the world. Though the term BAM is ubiquitous in mission circles, there is great disparity in what it means. There has been much talk about BAM in theory, but far less research done on how it works out in reality. The purpose of this study is to help remedy this situation by taking an in-depth look at business as mission in a single cultural context, namely Chiang Mai, Thailand.